Tuesday, November 23, 2010


I'm transitioning back to solo PR practitioner, having spent the last almost six months as in-house social media analyst for several catalog brands. While taking the gig seemed smart at the time, it was pretty clear pretty quickly it was far from an ideal match. More on that at another time. For now, it's about getting my freelance-legs back under me.

The good news is that I haven't lost any ground. While I haven't actively done PR for a few months, I'm deeper into social media than I've ever been. I've maintained (some what argue that, I'm sure) my various groups/organizations/boards, and am genuinely looking forward to stepping up those efforts. Where I've blazed trails though is on the tech and integration side of social media, channel development, and lead generation and nurturing through social media. I'm feeling confident about my knowledge of this space, and excited to continue developing those skills.

As I started my final drive home (an hour and 15 minutes), I literally did a little chair-dance in my mom-van, so relieved to be rid of that commute. But the thrill and rush wasn't just in that moment, for what I leave behind, but for what lies ahead. I love what I do, and am in the best position I've ever been in my life to forge ahead and do it well.

I can't wait.

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