Tuesday, November 23, 2010


I'm transitioning back to solo PR practitioner, having spent the last almost six months as in-house social media analyst for several catalog brands. While taking the gig seemed smart at the time, it was pretty clear pretty quickly it was far from an ideal match. More on that at another time. For now, it's about getting my freelance-legs back under me.

The good news is that I haven't lost any ground. While I haven't actively done PR for a few months, I'm deeper into social media than I've ever been. I've maintained (some what argue that, I'm sure) my various groups/organizations/boards, and am genuinely looking forward to stepping up those efforts. Where I've blazed trails though is on the tech and integration side of social media, channel development, and lead generation and nurturing through social media. I'm feeling confident about my knowledge of this space, and excited to continue developing those skills.

As I started my final drive home (an hour and 15 minutes), I literally did a little chair-dance in my mom-van, so relieved to be rid of that commute. But the thrill and rush wasn't just in that moment, for what I leave behind, but for what lies ahead. I love what I do, and am in the best position I've ever been in my life to forge ahead and do it well.

I can't wait.

Monday, November 22, 2010

Ask the Wise Guy: Facebook Fan Page or Website? : The World :: American Express OPEN Forum

Just as there are only two kinds of people on Twitter (those who want more followers and those who are lying), there are only two kinds of companies with Facebook fan pages: Those who want more fans and those who are lying.

I get this question a lot: website or Facebook? This is wholly readable break-down of pros vs. cons.

Thursday, November 11, 2010

recap of week that's not even over yet

It's Thursday. Noon-ish, Thursday, to be precise. Plenty of crazy left in the week yet.

But we already have for THIS WEEK alone:

Pink eye (under control)
Lola and Autumn on the local news (obviously a 'first time ever' if not 'only time ever')
House down the street gets hit by SUV, causing gas leak, evacuations and street closure. No, really.

Starting my second-to-last week at work (gave my notice last week, a post for another day) while closing one freelance prospect and bidding on two more. But that's boring compared to the rest of it.

Moral of the story: Get life insurance (not through an employer). (Done!)